1) Diagnostic
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This phase is
fact driven and goes beyond due diligence. The objective is to gather
data needed to create the turnaround plan and the business vision. |
2) Define the turnaround strategy
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| Strategy definition is based on tools of management
consulting consulting best practice such as competitive advantage by
market segmentation (using Porter model) and SWOT analysis. |
3)bis Build the turnaround team
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While making the turnaround
diagnostic and defining the turnaround strategy, it is imperative to
progressively build a turnaround team based on existing human resources
and also external resources such as industry experts and consultants
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4) Build a business vision
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The purpose of the business vision is to bring the strategy in a an
appealing manner to all company employees. This phase is often neglected
and is a major source of failure for turnaround which fail to mobilize
employees. |
5) Create the revival plan a business
vision
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The revival plan is the translation of the strategy and business vision
in a commitment of the entire company to the turnaround |
6) Execution
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The execution is based
on the revival plan using techniques such as Cross Functional Teams.
Upgrading reporting systems and creating a balance score card system to
follow progress are often necessary |