|
Main Japan markets for Market Entry covered: |
- Finance
- Insurance
- Fashion and Luxury goods
- IT Software
- Retail
- Telecom |
Red Hot
Hot
Excellent
Very Good
Very Good but Difficult
Bad |
| Japan Finance
Market: Red Hot |
Japan
Finance market is excellent for foreigners to enter. The main reasons
are:
- Regulations are changing fast creating new market opportunities
- Japanese financial institutions are weak competitors because they have
been living in an over-protected market for a long time
- Japan huge savings and liquidity combined with 0% interest rate create
huge investment needs. |
|
Big success story: Ripplewood who with a
group of investors bought Shinsei Bank for 1.1 B$ and turned it around
to an IPO where Shinsei is now valued more than 6 B$ |
Hottest sectors are:
Real Estate
Hedge Funds
M&A Private Equity |
|
Japan Insurance Market: Very Good |
| Japan insurance market offers
good opportunities for foreign competitors because competitors are weak
and Japanese are big consumers of insurance. However a good focused
strategy is needed for success. |
Big success stories are: AFLAC, AIG,
Hartford Life
Not so successful are the many foreign entrants in auto insurance |
|
Japan Fashion market and Luxury
Goods Market: Excellent |
| Japan Luxury Goods market has
always been a "cash cow" for foreign companies. Some companies make 80%
of their worldwide revenue in Japan. For cultural reasons, Japan is the
only country in the world were luxury goods are a mass consumer market.
Top foreign luxury brands usually make between 35 to 50% of their
worldwide sales in Japan |
| Some of the
big success are: Louis Vuitton, Gucci, Cartier, Prada and many more... |
|
Japan IT Software Market: Good |
| Japan IT Software market is
very good for foreigners since software development is not a strong
point of Japanese Engineers who tend to excel at "concrete" things like
manufacturing. Market is not regulated. Only difficulty was localization
but it has become much easier for well written products. |
| Big success
are the same as worldwide: Microsoft (of course), Oracle, SAP |
|
Japan Retail Market: Good but Difficult |
| Japan Retail market is
progressively opening and there are good opportunities for foreigners.
However this market requires a well planned strategy, otherwise even big
companies fail (most recent example of failures is Carrefour the number
2 world retailer who is planning to withdraw from market). |
| Big success
are to come: WalMart (to be confirmed) |
|
Japan Telecom Market: BAD |
| Japan Telecom market is very
difficult to enter. It is heavily regulated and the incumbent NTT enjoys
strong government support. A major competitor Softbank has appeared who
is the leader in ADSL. Being caught between these two is very
uncomfortable |
| Main
failures are: ATT, BT, WorldCom, Vodafone |
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If you want more information or information on a market not
covered in this page, please do not hesitate to
contact us and inquire about our consulting services. |
|
Why use our consulting services?:
- Our results oriented approach,
- Our integrity and our independence
- Our consultants long experience of market entry in Japan
makes us one of the best possible partners to assist you with your
investment in Japan
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